A short snippets of code that allow you to tag each and every photo on your web site with a short text blurb.
Specific text in your webpage content that is linked to another website or internal webpage.
Black Hat SEO
A back-handed approach to SEO that involves shortcuts and manipulation of a website. It is prohibited by most of the search engines.
How often a keyword is mentioned on a page.
HTML code tags denoted by “<h1>Headline</h1>” that make the text bigger than other text on the page.
phrases more generic in nature (usually 1-2 keywords long) that garner significant amount of search engine traffic, but provide little return.
That stands for Hypertext Markup Language is a standardized code for tagging text files to formate font, color, graphic, and hyperlinks to create webpages.
Links to your website from external websites that are not belongs to your domain.
The process used by the search engines to crawl the web, scanning webpages and storing information about them.
The process of generating inbound links from other websites.
The boost given to a website’s authority via inbound links from other authoritative websites.
The theory used to explain that while a majority of search traffic results from a small percentage of keywords (the head) there millions of unique keywords that make up a significant volume of search traffic in aggregate (the tail).
Tag placed in HTML code around links that are paid to tell the search engines not to give them any link juice.
Term used to describe the actual keyword or phrase a search engine user typed into the search engine.
SEM (Search Engine Marketing)
Refers to all aspects of search, including organic and paid listings.
SEO (Search Engine Optimization)
The process of optimizing your website’s content so it’s easy for the search engines to find your content, index it, and determine how relevant it is to a specific search query.
Keywords phrases usually 3 or more keywords in length that garner a small volume of search traffic but are much more valuable because they provide a better qualified traffic than head terms.