By April at the latest, the firm will offer video advertisers the chance to target video ads to large numbers of Facebook users in their news feeds.
US ad and marketing website Ad Age reports; “The ads will appear on both the desktop version of Facebook as well as on Facebook apps on mobile phones and tablets”.
The report said that Facebook is leaning toward capping the length of these video ads at 15 seconds, a move that could push ad agencies normally reluctant to cut down their 30-second commercials to do so. The visual component of the Facebook video ads will start playing automatically, a dynamic known as “auto play”, according to two of the executives.
Facebook is still debating whether to have the audio component of the ads activated automatically as well.