Twitter has rolled out a new feature that will allow people to edit photos and apply photo filters from within Twitter-built applications. In a blog post on the company’s website, Coleen Baik, a senior designer at Twitter, said that sharing photos has been an important part of the Twitter experience.
Twitter has been hard at work on filters for some time, hoping to allow people to bypass other photo-sharing services, like Instagram, now owned by Facebook. Instagram recently eliminated the ability of its users to share images directly within Twitter.
The two companies, once friends, are now direct competitors. The Twitter app will offer eight filters, which the company said would include black-andwhite and a vintage look, and come with a “bird’s-eye view” mode that shows in a gridview how a photo would change. People can also crop and enhance images from within the app.
Michael Gartenberg, an analyst at Gartner, a technology research firm, said Twitter’s new feature was no surprise given the popularity of filters with today’s smartphone-using consumers.
“Twitter is more valuable to most users than other filtering services, such as Instagram,” Gartenberg said in an e-mail. “Lack of allowing content to flow where users want it to flow means consumers will choose the service of greater value.”
Twitter’s photo filters were built by Aviary, a company that offers software to mobile and web developers.
@ New York Times