SEO

seo-training-course-dubai-uaeSEO (Search Engine Optimization) Training Course

Improve your search rank and performance

Combine with overview of Paid Search Training

Course (Google AdWords)

For booking, email: mohan@perennialtech.com or call: +971501492282

Online marketing is one of cost effective way to get customers to your business. What makes a search engine work is a complex set of mathematical algorithms that would perplex even the cleverest of us. But understanding the basics of how a search engine views your website and making small changes can have a huge and positive impact.

This course is aimed at anyone who wants to improve the performance of their website and increase the exposure of their business. Or who is working with an external agency and wants to get a better understanding of the basics of natural search.

By the end of the course you will be confident and proficient in the terminology and techniques to start optimizing your website for natural search. The course will use a range of live exercises so you can put your learning into practice. You will be able to start making changes to your website that will make a constructive difference!

Our training programs are very comprehensive, and focus on the practical aspect of subject. We provide various modules, each of which is unique and full of information.

SEO (Search Engine Optimization) Course Outline:-

Online marketing overview

  • How does natural search fit into Online Marketing?
  • Forms of Online Marketing
  • Overview of the major search engines

Search overview

  • What is search marketing
  • Paid search
  • Organic search
  • Local search
  • How does a search engine work?
  • Benefits of SEO

SEO Algorithm:

  • Directories
  • Websites
  • Search Engine v/s directories
  • Major search Engine’s
  • Domain
  • Hosting

On-page Optimization (Planning your natural search campaign):

  • Page Title Optimization
  • Meta Tags
  • Keyword Density
  • Headings
  • Layout & design
  • Images tag optimization
  • Header and footer
  • The Sitemap creation
  • Renaming/ rewriting URL
  • Anchor text
  • Optimizing content
  • Google Places

Off-page Optimization:

  • Understanding Link Popularity
  • LinkBuilding
  • Local Marketing
  • Improving Link Popularity
  • Article Submission
  • Reciprocal Linking
  • Forum
  • Directory Submission
  • Free Classifieds
  • Blog
  • Promoting website

Research & Analysis:

  • Research-Keyword  Tools and Google Insight
  • Analysis – Google Webmaster Tools and Google Analytics (overview)

Social media

  • How to use social media to improve SEO

Course Benefit
This course is aimed at anyone who wants to:

  • improve the performance of their website
  • increase the exposure of their business
  • who is working with an external agency and wants to get a better understanding of the basics of natural search.

Audience
The SEO course attracts candidates from a variety of backgrounds including marketing, IT, design and content delivery. The course is suitable for both clients and agencies.

About The Trainer
Mohan Singh a Google Certified Professional and Digital Marketing Consultant & Trainer having more than  11 years of experience in online marketing. He has worked for a number of global digital marketing/media agencies managing a diverse range of online marketing campaigns for numerous blue chip clients.

For booking, email: mohan@perennialtech.com or call: +971501492282