LinkedIn For Business

LinkedIn For Business Training Course

Optimal business networking through LinkedIn

For booking, email: mohan@perennialtech.com or call: +971501492282

LinkedIn is the largest professional social network online today with an astounding more than 135 million users and a targeted audience of business professionals. If you are a business professional and you do not have a powerful presence on LinkedIn, you are undoubtedly missing valuable opportunities to connect and grow your business.

It’s no secret that LinkedIn is a great place to network professionally, post and find jobs, and answer questions and build thought leadership. It is probably the most obvious way to identify influential individuals at specific organizations. A search for your target business or title on LinkedIn will identify people you may already be connected with, either directly or through your connections. LinkedIn is a great tool to leverage your existing contacts to connect with people and find potential customers online.

This training course will walk you through the process of developing your presence, building your network, marketing your business, marketing yourself, and measuring your results.

LinkedIn Training Course Outline:-

LinkedIn in framework

  • Why LinkedIn? Facts and figures
  • Important social media trends
  • Other professional / B2B networks
  • Mapping the future

Getting the basic fully optimized 

  • Setting your objectives
  • Getting your LinkedIn profile to 100%
  • Increasing group and engagement with status updates
  • Harnessing the power of LinkedIn with Connections and Networking
  • Optimizing company pages
  • Copy and search engine optimization
  • Maximizing opportunities with Jobs and Answers

Networking and Marketing Strategy

  • Growing and leveraging an effective network
  • Using LinkedIn Groups for maximum benefit
  • The pro and cons of paid-for accounts
  • LinkedIn Ads: set-up, targeting and measurement
  • Using LinkedIn Signal
  • Social Media and Content Integration

Advanced Features and Tips

  • Integrating Twitter to maximise engagement
  • Promoting your blog with WordPress integration
  • Using Video within LinkedIn
  • The uses and benefits of LinkedIn Apps